If your business depends on eCommerce, you can't leave anything to chance on your website. You need to create the best user experience possible in order to turn visitors into customers. While you know your eCommerce company better than anyone, maintaining a website can be a complicated and ongoing process. Here are four common mistakes that you could be making, and how to avoid them.
You don't need to be a technology expert or web developer to optimize a website for search engines. While some technical aspects of SEO are important, there are a lot of things anyone can do to make a website more visible. Search ranking algorithms change, but the quality of content has always been at the forefront. This is because, when it comes down to it, search engines exist to answer our questions, and we cannot forget that. Here are four tips that will allow you to use the power of content to rise up your search rankings.
Topics: Digital Strategy
What do Nike, Olympus, Vizio, and Rosetta Stone all have in common? They all use the most advanced and trusted eCommerce platform on the market. They're not alone, however. It is estimated that Magento holds over a quarter of the eCommerce platform market share. While the past few years has seen several other eCommerce platforms hit the market, Magento has stood strong. So what makes Magento an overwhelming favorite in eCommerce? Here are the top five reasons.
The Ultimate Guide to Maintaining Your Website
Having a website: It's a responsibility. While modern content management systems make it easy to manage your website, they also require ongoing maintenance to keep them secure and performant. Website Maintenance is the ongoing process that will keep it up-to-date, secure, and loading fast.
Topics: Website Maintenance,
Whether you're engaging in paid search, display advertising, or drip email campaigns, your goal is to drive traffic to your website. You worked hard on your website, and while it is built well, it still requires ongoing maintenance. Website maintenance is necessary to make sure your visitors are always having pleasant online experiences when they navigate to your site.
After months of planning, months more of development and fine tuning, your new website launch is finally upon you. It's like when you're expecting a baby: a time of great excitement, anticipation, and a whole lot of nervousness.
But what’s the digital development equivalent of packing the bag, mapping the drive to the hospital and saving the doctor’s cell phone number? Here are 9 things you can do.
Topics: Website Launch
You're responsible for a website - as well as 54 other things on a daily basis. You may have heard of our Website Maintenance Plan, but are wondering how it can help you on a daily basis? We've broken out some common scenarios below:
Website Management is the often overlooked counterpart to the website development process. Once a site is built, it needs to be hosted somewhere, secured, and kept up to date over the long term. Also, a site is going to need changes - employees, addresses, logos. Whether you have an internal resource, or work with a firm, long-term website management and maintenance needs to be a part of your 2016 planning. The following post outlines seven website management tips to follow on a regular basis.
Topics: CMS Maintenance
Another week, another major announcement by Google that will make analysts everywhere happy. Google just announced support for Calculated Metrics in Google Analytics, which will allow you (if you are using Universal Analytics, which you should be at this point...) to create new reporting metrics that are derived from other metrics.
Topics: Digital Strategy
This last Sunday, Google made an announcement that shocked the online advertising world. After many months of wondering by advertisers, publishers, and businesses, Google announced their "Customer Match" feature in AdWords. This feature allows you to directly target your current customers by allowing you to upload your email list to AdWords, and use that to create an Audience to market to.