The fjblog

Master Content Creation With This Two-Pronged Approach

Posted by David Jenkins on Thu, Aug 24, 2017 3:58 PM

How many times have you heard the phrase “content is king”? Everyone from SEO practitioners to web users understand the importance of content, but what about the creation of it? Content creation is still, and may always be, one of the trickiest processes of on-page user experience to master. Conquering the content monster with the correct tone and voice will never be easy, but these two strategies can help you stay on track with your next update.

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Topics: SEO

Server Side Guy Preview: Can type scale fluidly with screen size?

Posted by Mike Wang on Tue, Aug 15, 2017 1:30 PM

What is fluid type?

Type design on the web can be separated into two categories: static and responsive.

  • Static type ignores the dimensions of the screen; its characteristics are independent of it.
  • Responsive type responds to the dimensions of its screen and adjusts its characteristics based off them.

Responsive type can be further categorized into adaptive and fluid.

  • Adaptive type only adjusts its characteristics at certain screen dimensions, called breakpoints.
  • Fluid type adjusts its characteristics in proportion to screen dimensions constantly.
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Topics: Web Development, Website Accessibility

Latent Semantic Indexing: How Google Rewards Quality Writing

Posted by Jacob Redmond on Tue, Aug 8, 2017 3:48 PM

Latent semantic indexing (LSI) – it sounds like something that requires a computer science degree, but it's a concept you're likely already somewhat familiar with. It's what makes search engines smart enough to deliver answers to your questions, even when the questions consist of only a one or two word search query. This post will cover what LSI is, why it's important, and a few ways to "play nice" and use LSI to your advantage.

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Topics: Digital Strategy, SEO

Website Accessibility: Top 5 Reasons to Comply

Posted by Jacob Redmond on Wed, Jun 21, 2017 2:27 PM

The primary reason behind accessible website development is the enabling of those who have visual impairments, are hard of hearing, or who have mobility or cognitive challenges to enjoy, access, and otherwise participate in the modern digital world we live in. Unfortunately, to some, website accessibility is an afterthought, but it's only going to become more important and more heavily demanded. It's time for everyone to learn a little more about the importance of website accessibility – here are the top five reasons to comply.

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Topics: Website Accessibility

Your Guide to Website Accessibility Compliance

Posted by Jacob Redmond on Wed, Jun 14, 2017 3:52 PM

In a nutshell, website accessibility means that all users, regardless of disability, can access website technology. By breaking down barriers and providing new opportunities for all web users, everyone wins. People with disabilities, as well as government agencies and private businesses, benefit from a world where website content is accessible by everyone. fjorge has a general mission to make the internet a better place for everyone, so here are answers to five common questions related to website accessibility compliance.

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Topics: Web Development, Website Accessibility

Why meta tags may not be as important as you once thought

Posted by David Jenkins on Tue, May 23, 2017 3:03 PM

For a number of years, the topic of search engine optimization has been synonymous with meta tags. Misuse and overemphasis on the role of certain meta tags has ended up causing confusion for those outside the SEO community in recent years. Case and point: there are still many websites that "stuff" meta tags with targeted keywords in hopes that they'll skyrocket in the organic search rankings – this may have worked long ago but does not anymore. This post covers how and why, in the modern day of SEO, meta tags might not be as important as you once thought.

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Topics: Digital Strategy, SEO

How a Website Project Misses its Launch Deadline

Posted by Jacob Redmond on Thu, Apr 27, 2017 2:12 PM

Website projects can be surprisingly complex with several moving parts and a lot of people. In many web projects, there is a development team, a creative agency, and an end client involved. For a website to hit its launch deadline, all parties have to hit several checkpoints throughout the life of the project in order to stay on track – only one missed checkpoint can throw a the whole project's timeline off. Here are the top reasons fjorge has seen web projects miss their launch deadline, as well as some tips for how to avoid these pitfalls.

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Topics: Web Development, Website Launch

SEO Case Study: The Rise and Fall of a Keyword

Posted by Jacob Redmond on Thu, Mar 30, 2017 11:00 AM

Marketers hear about the importance of content to search engine optimization (SEO) about every day, but just how important is it? We have a clear answer for you: it's the single most important aspect of SEO. We at fjorge were shown its importance first-hand when we saw our Website Maintenance Plan page go from ranking #10 to #1 to #8 for the keyword "website maintenance plan", all in the span of nine months.

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Topics: Website Maintenance, Digital Strategy, SEO

How to Navigate 'Fred', Google's New Algorithm Update

Posted by David Jenkins on Wed, Mar 22, 2017 10:00 AM

What is 'Fred'?

On Thursday, March 9th, SEMrush’s Sensor recorded a 6.9 out of 10 volatility rating, leaving many in the SEO community on the edge of their seat. While Google has yet to disclose any official news on an update, site rankings across the web have noticed movement ranging from mild to drastic in search engine results pages (SERPs). Many sites saw their visibility increase greatly; others received substantial negative momentum.

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Topics: Digital Strategy, SEO

Save hours each week on podcast prep with this simple solution

Posted by Jacob Redmond on Tue, Feb 28, 2017 12:15 PM

Launching a company podcast consists of much more than talking into a microphone for a half hour each week. With show segment creation, back-and-forth emailing with guests, and general coordination every week, preparation for each show can eat up hours quite fast. Whether you're in the process of launching a podcast, or are several episodes deep, you're probably spending more time than you'd like to on weekly prep. fjorge ran into this issue when we launched fjorgecast, and our solution turned out to be a simple one we wish we had thought of sooner. We were able to expedite our weekly prep process while making life easier for us and our guests with a single landing page and form. It might surprise you that a landing page can save you 3-5 hours every week on podcast prep, but it did for us and it can for you. Just remember to include these three things:

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Topics: Podcast