Congratulations, you’ve made it out of the visual design phase of your website project, and it’s time to put all of that development planning and preparation to good use! The development process is now beginning, meaning you should be creating a development site and installing your content management system (CMS). Once this housekeeping is in order, the fun can begin for your development team. Here are eight items your team must complete during web development to ensure you build a bulletproof website.
Topics: Website Launch
Google continues to reward websites that provide desired user experience to visitors and punish websites that don't. This often times involves factors more technical than optimized keywords and on-page content. Each update to the PageRank algorithm is designed to display search rankings in a way that answers users queries in a faster and more accurate way than ever before. This means that the user experience aspects of SEO like site speed and site security are becoming more important with each update. With that being said, poor or nonexistent website maintenance can have potentially catastrophic effects on your site's SEO. The good news is that these pitfalls can be avoided rather easily. Much like cars, websites require ongoing maintenance to run at peak performance, and an ongoing Website Maintenance Plan can keep your website running fast and reliable at all times, and stop security breaches before they happen.
If your business depends on eCommerce, you can't leave anything to chance on your website. You need to create the best user experience possible in order to turn visitors into customers. While you know your eCommerce company better than anyone, maintaining a website can be a complicated and ongoing process. Here are four common mistakes that you could be making, and how to avoid them.
You don't need to be a technology expert or web developer to optimize a website for search engines. While some technical aspects of SEO are important, there are a lot of things anyone can do to make a website more visible. Search ranking algorithms change, but the quality of content has always been at the forefront. This is because, when it comes down to it, search engines exist to answer our questions, and we cannot forget that. Here are four tips that will allow you to use the power of content to rise up your search rankings.
Topics: Digital Strategy
What do Nike, Olympus, Vizio, and Rosetta Stone all have in common? They all use the most advanced and trusted eCommerce platform on the market. They're not alone, however. It is estimated that Magento holds over a quarter of the eCommerce platform market share. While the past few years has seen several other eCommerce platforms hit the market, Magento has stood strong. So what makes Magento an overwhelming favorite in eCommerce? Here are the top five reasons.
The Ultimate Guide to Maintaining Your Website
Having a website: It's a responsibility. While modern content management systems make it easy to manage your website, they also require ongoing maintenance to keep them secure and performant. Website Maintenance is the ongoing process that will keep it up-to-date, secure, and loading fast.
Topics: Website Maintenance
Whether you're engaging in paid search, display advertising, or drip email campaigns, your goal is to drive traffic to your website. You worked hard on your website, and while it is built well, it still requires ongoing maintenance. Website maintenance is necessary to make sure your visitors are always having pleasant online experiences when they navigate to your site.
After months of planning, months more of development and fine tuning, your new website launch is finally upon you. It's like when you're expecting a baby: a time of great excitement, anticipation, and a whole lot of nervousness.
But what’s the digital development equivalent of packing the bag, mapping the drive to the hospital and saving the doctor’s cell phone number? Here are 9 things you can do.
Topics: Website Launch
You're responsible for a website - as well as 54 other things on a daily basis. You may have heard of our Website Maintenance Plan, but are wondering how it can help you on a daily basis? We've broken out some common scenarios below:
Website Maintenance is the often overlooked counterpart to the website development process. Once a site is built, it needs to be hosted somewhere, secured, and kept up to date over the long term. Also, a site is going to need changes - employees, addresses, logos. Whether you have an internal resource, or work with a firm, long-term website management and maintenance needs to be a part of your 2016 planning. The following post outlines seven Website Maintenance tips to follow on a regular basis.
Topics: CMS Maintenance